Webinar – Will Canada’s “2X” Electrification Strategy Actually Succeed?
Date: Thursday, June 4th, 2025
Time: 1 PM ET
The Government’s new National Strategy for an Electrified Canadian Economy sets out an ambitious goal: take all the power we’ve built over the last 150 years and double it in the next 25.
But will it succeed where others have failed? Does the scale of its ambition meet the moment? And concretely, what will it mean for power system utilities, operators and producers as they strive to deliver a reliable, affordable, clean and vastly expanded grid?
Join Philippe Dunsky in conversation with those who’ve been at the helm of major organizations in the electricity sector– executive advisors Chris O’Riley, Mark Sidebottom and Josée Guibord – as they cover:
- ⚡Generation: what will changes to the CER mean for reliability, affordability, innovation, emissions and investor confidence?
- ⚡Transmission: will new money and mechanisms give a much-needed jolt to the buildout of inter- and intra-provincial Tx
- ⚡Consumers: can energy efficiency, DERs and electrification really turn >$1T in new investment into net savings for consumers?
- ⚡Taxpayers vs Ratepayers: how far can we go on cost sharing, and what types of mechanisms will keep rates down even as capex rises dramatically?
Join us for this deep dive into the Electrification Strategy and the potential impacts for Canada’s power sector and our economy.
Featured Speakers

Philippe Dunsky
Fmr. Chair, Canada Electricity Advisory Council; Founder & President, Dunsky
Philippe Dunsky brings 30 years of business and policy experience focused on a singular passion: helping clients accelerate and navigate the clean energy transition, effectively, responsibly and at scale. He has the honour of leading a first-rate team of 60 professionals, and the privilege of supporting clients among North America’s climate leaders. As a trusted adviser to both executives and policymakers, Philippe helps organizations chart the course toward decarbonization without losing sight of economic imperatives.
His experience spans the full array of solutions across both energy supply and demand (buildings, mobility and industry). His work is informed by three decades of experience assessing markets, designing policies and programs, conducting techno-economic studies, building regulatory frameworks and defining market strategies. He is regularly called as an expert witness at regulatory proceedings.

Chris O’Riley
Fmr. CEO, BC Hydro; Executive Advisor, Dunsky
Chris recently retired as President and CEO of BC Hydro. Over his 35-year career with the power utility, Chris held diverse executive responsibilities, including oversight of operations, safety, capital projects and Indigenous relations during periods of significant growth.
Chris has had extensive involvement in integrated resource planning, the procurement and contracting of renewables, interregional trade, as well as utility governance and risk management. He also has extensive board experience, including as Chair of Powertech Labs (innovation), Director of Powerex Corp. (trading), and board advisor to Yukon Energy Corp.

Josée Guibord
Fmr. CEO, Evolugen (Brookfield Renewable); Executive Advisor, Dunsky
Josée recently served as the CEO of Evolugen, Brookfield Renewable’s Canadian business. As CEO, she oversaw and advanced the development of renewable energy assets across Canada, including hydroelectric, wind, solar, and battery storage projects. Previously, she served as Evolugen’s Senior Vice President & General Counsel for North American business, among other roles. She has previously served as a board director for several industry associations and charitable organizations, including Electricity Canada and Waterpower Canada. She received the King Charles III Coronation Medal in 2025 for her contributions to Canada and her community.

Mark Sidebottom
Fmr. Chief Clean Energy Officer, Nova Scotia Power; Executive Advisor, Dunsky
Mark recently retired as Chief Clean Energy Office at Nova Scotia Power (NSP) after 35+ years with the utility and its parent company, Emera.
As Chief Clean Energy Officer at NSP, Mark focused on the transition off coal and reaching Nova Scotia’s 80% renewable electricity by 2030 target.
Mark is the former Chair of the Generation Council of the Electricity Canada, the former Chair of the Board of Directors at the Halifax Chamber of Commerce and a Board member of the Atlantica Centre for Energy, amongst other positions.
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